Most successful designers I’ve met always have one thing in common. They define a niche for themselves and serve it really well. To do this consider your skills and how they best match the clients you wish to work for.
It is also important to look at the opportunities in your area. Demographics such as location are really important in defining your target market. For example, a rural or urban situation or the life stages of people in a certain area may define whether your potential clients are large country homeowners, show apartments for property developers, holiday rental properties, young professionals or homes for families with children.
Focus on your passions:
- do you love colour?
- is biophilic design and wellbeing important to you?
- are you great with neutral schemes?
- do you love planning and zoning large open plan spaces?
- can you come up with inspiring innovative ideas to entertain children in their rooms?
- are you a maximalist or a minimalist?
A focused message is direct, easy to understand and therefore much simpler to market. Showcasing your signature style and unique skills helps attract your ideal client to exactly what they are looking for. Once you have them in mind create marketing messages around the perfect service that you can offer them.
Next, you need to get visible with these messages and showcase your expertise at every opportunity. Be consistent across website copy, social media, blogs and printed materials and use every opportunity to use your marketing messages to create a brand that simply and honestly shouts your style.
2 Advertise your business
Give yourself a helping hand by promoting your business to people directly looking for your services. Nowadays online advertising provides an easy pool of well targeted customers for you to showcase your business. Google Ads, Facebook Ads and a Houzz Pro profile are easy ways to find clients in your local area looking for specialist interior design services. Professional advice on how to set up your adverts, target your keywords and turn those clicks into leads will save you time and money in the long run.