Joanna Thornhill
Joanna is an interiors expert, whose work across the last two decades spans commercial styling, writing, trend forecasting, teaching and consulting, both for brands and editorial clients.
Pitch, Picture and Publish – for Interior Designers with Joanna Thornhill
Ref: D1D37986
About this course
This course runs through everything you need to know in order to plan and produce a picture-perfect photoshoot of your interior design projects – as well as how to pitch it to the press and bag that dream editorial feature.
Course Description
Want to get your interior design work featured in a magazine, but no idea how?
Whether you’ve already got a wealth of work under your belt, or are just starting out in your professional interior design journey, this one-day workshop will walk you through the whole process, explaining how to turn a completed design project into a press-ready pitch with editorial-standard photography, ready to submit to your favourite publication.
Blending informative presentations with hands-on activities and a visit to a leading interiors store, the day will focus on five key areas:
- Prep: Analysing different types of publications and examining where your work might fit in best
- Pitching and Protocols: How to prepare a press pitch, find and hire a photographer, and the related practical aspects you need to know
- Propping and Photographing: Exploring the concept of styling and photographing rooms and spaces “to camera” to enhance your finished photography sets, through scrutinising existing photography and in-person visual merchandising arrangements with a stylist’s eye
- Planning your Shoot: Everything you need to prepare for a successful shoot day, alongside managing the day itself
- Publishing and Post-Publicity: How to take those final steps to getting your project into print (and making the most of it afterwards!)
At the end, you’ll leave with a PDF filled with useful resources, along with a clear process to work through to perfect your pictures, impress those editors and get that press coverage.
Course Materials
Included
On this course the College will supply all of the materials.
What students need to bring
While there are lots of interiors magazines available for reference in the classroom, if there’s a particular publication you’d love to be featured in, you might like to bring a recent copy of it with you (as we will be analysing key magazines in one of the exercises).
You might also find it useful to have access to any existing photographs of either previously completed projects, or examples of other designer’s projects you’ve been particularly inspired by (whether magazine tear sheets or photos on your phone or a tablet device), for reference.
Available to buy
Available from tutor: As a five-times published author, I will bring a small stock of my books with me (which I can sign), which are available to purchase on the day. My full range of titles are listed below. I usually bring a few of each but if there’s anything you’d definitely like to purchase, feel free to contact me via my website in advance so I can ensure I have enough copies!
BOOKS:
- Master the Art of Colour by Tash Bradley (Content Production & Editing by Joanna Thornhill)
- Interior Design Masters by Joanna Thornhill, in association with the BBC1 TV series
- The New Mindful Home by Joanna Thornhill
- My Bedroom is an Office by Joanna Thornhill
- Insta Style for your Living Space by Joanna Thornhill
Additional information
Please note, the afternoon store visit is around five minutes walk from the campus, which we will travel to and from on foot.
Timetable
Student registration: 9.30am - 10am
Course teaching: 10am - 4.15pm
Morning teaching: 10am - 1pm
Lunch break: 1pm - 2pm (lunch is not included)
Afternoon teaching: 2pm - 4.15pm (15 minute break)
Teaching finishes: 4.15pm
General Information
Short courses are open to anyone aged 18 and over. The course fee covers tuition and materials where stated. You will need to bring all other items listed under the Materials to bring section.
Refreshments
Coffee and tea are included in the course fee, but you will need to bring lunch with you to eat in the refreshments room. There are also plenty of other local venues to purchase food.
Access
If you have any specific access needs, we will need to know about your access requirements in advance. Please tell us about your needs in confidence by emailing: [email protected] This venue has steps to the front reception, with limited access via a side gate to the ground floor. There is a small lift to higher floors or stairs.
Safety
Short course students are required to sign a safety compliance form as part of West Dean Health and Safety regulations.
Refunds and cancellations
Please refer to our terms & conditions below.
Disclaimer
The information given is accurate at the time of publication. However, West Dean College reserves the right to cancel or amend courses if circumstances require.
Terms & Conditions
Tutors
