Make your creative training profitable 21 May 2025 with Patricia Van den Akker

Professional Practice Skills Multi-Disciplinary Art Heritage Crafts

Ref: D1D36343

Location: London

£125

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Places available

About this course

Do you teach creative workshops, courses or one-to-one? But do you struggle to make ends meet? Creative teaching expert Patricia van den Akker will show you how to use marketing and pricing more creatively to make more money from your teaching.

Course Description

The aim of this workshop is to offer ways to make more money from teaching your creative skills in workshops, courses, retreats or one to one, either in person or online.

This course Is for professional creatives who already teach their skills in workshops or courses. It is less suitable for creatives who are not yet teaching on a regular basis.

We will start with the main reasons why your creative training might not be profitable.

We will then look at whether you are charging enough. You will create a financial forecast for the year, looking at your annual expenses and potential income. What impacts the most on profitability? Is undercharging and confidence an issue for you? And why teaching from your own home or studio, or teaching children, rather than adults, can impact your earning potential.

Patricia will share the three most common creative training pricing strategies with you, for either online or in-person training.

How to change your prices? We will do a creative exercise around ‘perceived value’ and how you can change your ticket price confidently and creatively!

We will finish this workshop by looking at what marketing and planning you need to do to get more ‘bumps on seats’ and to make your training profitable, so you can pay yourself a bit more.

This is a very varied and practical workshop looking at the causes and solutions to make your creative training viable and profitable. Timetable variation: a shorter lunch break will be taken between 12.30-1pm, so we advise bringing lunch with you.

Course Materials

Included

On this course the tutor will supply all the materials, including the presentation, additional resources and planning tools.

What students need to bring

Bring pen and notebook (or a laptop) for your notes, and also a calculator (for some basic calculations).

Additional information

Please wear appropriate clothing/aprons for the workshop or studio, this includes stout covered footwear (no sandals or open toes).

Timetable

Daily Timetable

Course teaching 10.00am-2.30pm
Lunch break 12.30pm-1pm (lunch is not included)

General Information

Short courses are open to anyone aged 18 and over. The course fee covers tuition and materials where stated. You will need to bring all other items listed under the Materials to bring section.

Refreshments

Coffee and tea are included in the course fee, but you will need to bring lunch with you to eat in the refreshments room. There are also plenty of other local venues to purchase food.

Access

If you have any specific access needs, we will need to know about your access requirements in advance. Please tell us about your needs in confidence by emailing: [email protected] This venue has steps to the front reception, with limited access via a side gate to the ground floor. There is a small lift to higher floors or stairs.

Safety

Short course students are required to sign a safety compliance form as part of West Dean Health and Safety regulations.

Refunds and cancellations

Please refer to our terms & conditions below.

Disclaimer

The information given is accurate at the time of publication. However, West Dean College reserves the right to cancel or amend courses if circumstances require.