Joanna Thornhill
Joanna is an interiors expert, whose work across the last two decades spans commercial styling, writing, trend forecasting, teaching and consulting, both for brands and editorial clients.
Interiors styling for press and publicity with Joanna Thornhill
Ref: D1D37989
About this course
This course guides interiors professionals - such as designers, brands and makers - through various styling approaches to ensure their schemes, spaces or products look their best on camera, to help promote their projects and boost their business.
Course Description
Beautiful photography which showcases your work in its best light is key for the growth of any design-led business - but styling “to camera” is an often overlooked, yet critical part, of any shoot’s success. Taught by a professional set stylist and freelance features writer with over 20 years experience, this one-day workshop will walk you through the tricks of the styling-trade, offering the inside scoop on what editors are looking to fill their pages with, and revealing the most effective ways to catch the eye of your target customer and client.
Whether you’re looking to team up with a photographer and get your latest project featured in your favourite magazine but aren’t sure where to start, or simply want to harness the power of good styling to improve your own photos for sales, marketing or social media, you’ll learn a plethora of practical skills and key insights to help you plan, prop and perfect your photographic styling.
Alongside the aesthetics, this workshop will also cover practical and need-to-know insights, from how to contact and communicate with editors and journalists, to understanding important aspects like copyright issues and shoot organising logistics.
Blending informative presentations with group discussion, hands-on activities and a visit to a leading interiors store, the day will focus on five key areas:
- Marketplace analysis: examine different types of feature opportunities across a variety of publications, and learn the differences between editorial and commercial styling approaches, to gage where your own work fits into the media landscape
- The business of styling: discover how magazines choose and commission their features (and how you can proactively pitch to them) alongside the main protocols of how to contact editors, commission photographers, and the adjacent copyright and legal issues you should have on your radar
- Strategic styling approaches: learn some of the key styling ‘rules’ to follow, and techniques for styling ‘to camera’ in order to change the look and feel of a photograph with strategically placed furniture and props
- Create a styling blueprint: explore how styling and photography can bring the desired mood and ambiance to your images, and the incidental props and ‘touches of life’ that can help achieve this
- Planning your Shoot: combine both practical and creative aspects to create a shoot plan template which you can adapt for any future prospects
At the end, you’ll leave with a PDF filled with useful resources, along with a clear process to work through to perfect your pictures, impress those editors and get your work seen in all the right places
Course Materials
Included
- On this course the College will supply all of the materials
What students need to bring
While there are lots of interiors magazines available for reference in the classroom, if there’s a particular publication you’d love to be featured in, you might like to bring a recent copy of it with you (as we will be analysing key magazines in one of the exercises).
You might also find it useful to have access to any existing photographs of either previously completed projects, or examples of other designer’s projects you’ve been particularly inspired by (whether magazine tear sheets or photos on your phone or a tablet device), for reference.
Available to buy
Available from tutor:
- As a five-times published author, your tutor will bring a small stock of her books (which she can sign), which will be available to purchase on the day. Her full range of titles are listed below. She usually brings a few of each but if theres anything youd definitely like to purchase, feel free to contact her via her website in advance so she can ensure there are enough copies!
Books:
- Master the Art of Colour by Tash Bradley (Content Production & Editing by Joanna Thornhill)
- Interior Design Masters by Joanna Thornhill, in association with the BBC1 TV series
- The New Mindful Home by Joanna Thornhill
- My Bedroom is an Office by Joanna Thornhill
- Insta Style for your Living Space by Joanna Thornhill
Additional information
Please note, the afternoon store visit is around five minutes walk from the campus, which we will travel to and from on foot.
Timetable
Student registration: 9.30am - 10am
Course teaching: 10am - 4.15pm
Morning teaching: 10am - 1pm
Lunch break: 1pm - 2pm (lunch is not included)
Afternoon teaching: 2pm - 4.15pm (15 minute break)
Teaching finishes: 4.15pm
General Information
Short courses are open to anyone aged 18 and over. The course fee covers tuition and materials where stated. You will need to bring all other items listed under the Materials to bring section.
Refreshments
Coffee and tea are included in the course fee, but you will need to bring lunch with you to eat in the refreshments room. There are also plenty of other local venues to purchase food.
Access
If you have any specific access needs, we will need to know about your access requirements in advance. Please tell us about your needs in confidence by emailing: [email protected] This venue has steps to the front reception, with limited access via a side gate to the ground floor. There is a small lift to higher floors or stairs.
Safety
Short course students are required to sign a safety compliance form as part of West Dean Health and Safety regulations.
Refunds and cancellations
Please refer to our terms & conditions below.
Disclaimer
The information given is accurate at the time of publication. However, West Dean College reserves the right to cancel or amend courses if circumstances require.
Terms & Conditions
Tutors
